THEORETICAL AND METHODOLOGICAL ASPECTS OF REGIONAL DEVELOPMENT BASED ON THE CONCEPTS F BUSINESS PARTNERSHIP AND RELATIONSHIP MARKETING
The paper deals with improving the management of regional socio-economic system based on the development of forms of business partnerships and relationship marketing. The author defines and specifies the basic tasks that must be addressed as part of the problem, describes the possible effects of innovation and business partnerships in conjunction with relationship marketing. For the strategic management of innovation and integration activities and their feasibility study the author offers an index of potential changes and outlines potential ways to assess its impact on the competitiveness of the region.
Keywords: regional socio-economic system,
business partnership,
relationship marketing,
innovation,
integration,
innovation process,
regional management,
potential for change,
effectiveness of innovative business partnerships.
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