THE STRUCTURE OF THE VALUE ADDED CHAIN AS A FACTOR OF THE INVESTMENT TTRACTIVENESS AND COMPETITIVENESS OF THE OBJECT
The article discusses the issues related to the evaluation of the investment attractiveness and competitiveness of enterprises, in particular the oil refining industry. The technique of value added chain, which evaluates the prospects of their status and development is studied. The article also summarizes the tasks of management of the value added chain, the solution of which will lead to the implementation of the main goals of the enterprise, which would entail an increase in the evaluation of the investment attractiveness and competitiveness of the enterprise. The paper presents an example of evaluation of the key business segments of KMG: extraction, transportation, processing, production, also the structure of the value added chain and its change in dynamics are analyzed. The dependence of the investment attractiveness and competitiveness on the size and composition of value added is determined and confirmed. The sequence of the methods of added value analysis is clarified and specific indicators reflecting the current state and position of the enterprise on the market from the point of view of the consumers and competitors are specified. This technique allows solving several problems, in particular, clarifying the value of the Corporation’s assets.