The relevance of the topic is determined by the need to form the dynamic advantages of countries, the basis of which is the liberalization of the services market. The subject of the study is the liberalization of the services market through expanding access to the world market with the use of development potential, multilateral negotiations, regional and mega-regional trade agreements. The aim of the research is to develop the theoretical foundations for the liberalization of the services market, to identify the features and opportunities for obtaining dynamic advantages by services exporting countries, taking into account the regulatory regime of the services market; to substantiate the possibility of forming the dynamic advantages of countries. The methodological basis of the research is a systematic approach, methods of analysis and synthesis, subject-object, quantitative and qualitative, a historical and logical analysis. The results of the research are based on the identification of trends in the development of the world market of services, the opportunities for market liberalization are defined and prospective directions for the liberalization of services are proposed with the aim of forming the dynamic advantages of countries. Scope of the results: development of strategic directions for the liberalization of the services market in order to enter global value chains and expand access to the global services market through participation in regional and mega-regional agreements.