The methodology of lean production in the educational process allows to prepare the competent, knowledgeable, skillful and creative professional who understands the issues of the forthcoming professional activity and is competitive as an expert. However, universities wishing to introduce this methodology need to change their management system. Proper corporate culture is an important source of stability in the organization which will be a strong stimulant of self-awareness and responsibility. For each organization, the process of development and formation of corporate culture has its own characteristics. For higher education institutions, corporate culture is considered in three aspects: university corporate culture (structural division); corporate culture of students and faculty as a social group; university corporate culture as part of organizations and enterprises where graduates will work. Therefore, the corporate culture of an educational institution is a unique environment which is closely connected with public culture and must meet not only the needs of professionals and the institution itself, but also the needs of society. The paper analyzes foreign and domestic experience in the use of lean production in the formation of the university corporate culture, systematizes approaches to managing corporate communications, and suggests some strategies for implementing the formation of communicative tools.