2409-1634Research result. Economic Research2409-16340.18413/2409-1634-2020-6-3-0-52160ECONOMICS,MANAGEMENT AND ACCOUNTING IN A FIRMStrategic planning and analysis tools for choosing the optimal location for the companyStrategic planning and analysis tools for choosing the optimal location for the companyGerasimenkoOlga А.GerasimenkoOlga А.gerasimenko@bsu.edu.ru20206300

The author systematizes external (STEEP analysis, model of driving forces of com-petition (M. Porter), SWOT analysis, SNW analysis, D. Aaker's competitor analysis methodology, key success factors, the matrix of the Boston Consulting Group, the matrix of classification of strategic opportunities / development threats, situational analysis, HEPTALYSIS, CATWOE) and external (production, marketing, ersonnel,management quality, finance) strategic tools for analyzing and planning the compa-ny's activities. The choice of the optimal location was supplemented with special ge-omarketing tools (GIS, spatial analysis, scenario analysis, preference method, Big Data, geomarketing architecture).

The author systematizes external (STEEP analysis, model of driving forces of com-petition (M. Porter), SWOT analysis, SNW analysis, D. Aaker's competitor analysis methodology, key success factors, the matrix of the Boston Consulting Group, the matrix of classification of strategic opportunities / development threats, situational analysis, HEPTALYSIS, CATWOE) and external (production, marketing, ersonnel,management quality, finance) strategic tools for analyzing and planning the compa-ny's activities. The choice of the optimal location was supplemented with special ge-omarketing tools (GIS, spatial analysis, scenario analysis, preference method, Big Data, geomarketing architecture).

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