2409-1634Research result. Economic Research2409-163410.18413/2409-1634-2015-1-2-29-38277ECONOMICS,MANAGEMENT AND ACCOUNTING IN A FIRMTHE STRUCTURE OF THE VALUE ADDED CHAIN AS A FACTOR OF THE INVESTMENT TTRACTIVENESS AND COMPETITIVENESS OF THE OBJECTTHE STRUCTURE OF THE VALUE ADDED CHAIN AS A FACTOR OF THE INVESTMENT TTRACTIVENESS AND COMPETITIVENESS OF THE OBJECTDubrovinaTatyana A.DubrovinaTatyana A.t.kos92@mail.ruSchetininaElena A.SchetininaElena A.ShchetininaEkaterina D.ShchetininaEkaterina D.schetinina@inbox.ru20151200

The article discusses the issues related to the evaluation of the investment attractiveness and competitiveness of enterprises, in particular the oil refining industry. The technique of value added chain, which evaluates the prospects of their status and development is studied. The article also summarizes the tasks of management of the value added chain, the solution of which will lead to the implementation of the main goals of the enterprise, which would entail an increase in the evaluation of the investment attractiveness and competitiveness of the enterprise. The paper presents an example of evaluation of the key business segments of KMG: extraction, transportation, processing, production, also the structure of the value added chain and its change in dynamics are analyzed. The dependence of the investment attractiveness and competitiveness on the size and composition of value added is determined and confirmed. The sequence of the methods of added value analysis is clarified and specific indicators reflecting the current state and position of the enterprise on the market from the point of view of the consumers and competitors are specified. This technique allows solving several problems, in particular, clarifying the value of the Corporation’s assets.

The article discusses the issues related to the evaluation of the investment attractiveness and competitiveness of enterprises, in particular the oil refining industry. The technique of value added chain, which evaluates the prospects of their status and development is studied. The article also summarizes the tasks of management of the value added chain, the solution of which will lead to the implementation of the main goals of the enterprise, which would entail an increase in the evaluation of the investment attractiveness and competitiveness of the enterprise. The paper presents an example of evaluation of the key business segments of KMG: extraction, transportation, processing, production, also the structure of the value added chain and its change in dynamics are analyzed. The dependence of the investment attractiveness and competitiveness on the size and composition of value added is determined and confirmed. The sequence of the methods of added value analysis is clarified and specific indicators reflecting the current state and position of the enterprise on the market from the point of view of the consumers and competitors are specified. This technique allows solving several problems, in particular, clarifying the value of the Corporation’s assets.

value added chaininvestment attractivenesscompetitiveness of the enterprisegross profit of the segmentcompany’s value assessmentanalysis of the value added chain structuresales receiptsprime costvalue added chaininvestment attractivenesscompetitiveness of the enterprisegross profit of the segmentcompany’s value assessmentanalysis of the value added chain structuresales receiptsprime costСписок литературыAntras P., Chor D., Fally T., Hillbery R. Measuring the Upstreamness of Production and Trade Flows. American Economic Review, 2012, Vol. 102, № 3, P. 412-416.Fally T. Production Staging: Measurement and Facts. University of Colorado, 2012;Gereffi G., Fernandez-Stark K. Global Value Chain Analysis: A Primer. Duke University. North Carolina. USA, 2011.Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. NewYork: TheFreePress.Sturgeon T., Kawakami M. Global Value Chains in the Electronic Industry: Was the Crisis a Window of Opportunity foe Developing Countries? O. Cattaneo, G. Gereffi and C. Statitz (eds.) Global Value Chains in a Postcrisis World, Washington D.C., The World Bank, 2010, P. 245-301.Van Biesebroeck J., Sturgeon T. Effects of the 2008-2009 Crisis on the Automotive Industry in Developing Countries: A Global Value Chain Perspective. O. Cattaneo, G. Gereffi and C. Staritz (eds.) Global Value Chains in a Postcrisis World, Washington D.C.: The World Bank, 2010, P. 209-244.Vdovin, A.N. Investment Aspects of Alternative Scenarios of Economic Development of Fuel and Energy Complex of Russia. M.: Publishing House of RAGS, 2010, 235 p.Kuratova Yu., Shchetinina E. Modernization, Investment Attractiveness and Future of Energetics // Scientific and Technical Journal "Mining Industry". 2013. No. 2 (108). P. 156.9. Problems of Modernization of Financial and Monetary Policy of the State. M.: Publishing House RAGS, 2010. 264 p.Creation of the Chain of Value Creation. M.: Alpina Business of Axle boxes, 2007.