2409-1634Research result. Economic Research2409-163410.18413/2409-1634-2024-10-1-0-53362ECONOMICS,MANAGEMENT AND ACCOUNTING IN A FIRM<strong>SPATIAL ACTIVITY: A NEW COMPETITIVE SOURCE FOR STRATEGIC MANAGEMENT METHODOLOGY</strong><strong>SPATIAL ACTIVITY: A NEW COMPETITIVE SOURCE FOR STRATEGIC MANAGEMENT METHODOLOGY</strong>GerasimenkoOlga А.GerasimenkoOlga А.gerasimenko@bsu.edu.ruMikhailovMihail N.MikhailovMihail N.dodge9@yandex.ru202410100

The article explores scientific concepts of human spatial activity from the perspective of medicine, urban planning, marketing, and spatial economics. The author&#39;s concept of spatial activity has been clarified as an individual characteristic of a resident of an urban agglomeration, reflecting his willingness to travel a long distance in order to purchase necessary goods (services) at retail points of sale located at a relative distance from the first line of real estate, provided that these points correspond to a number of consumer demands (a set of marketing, geographic and digital factors) and their achievement fits into certain scenarios of behavior of a given resident and the average daily distance traveled by him. Scientific research is fragmented and intuitive; there is no analytical relationship between human activity and strategic business planning. An increasing number of target audiences are ready for spatial activity and a change in behavior patterns in relation to purchasing a product or receiving a service. A comparative analysis made it possible to determine the indifferent distance in the form of spatial activity in 7,000 steps, which was tested and subject to the results of marketing research on the cross-platform messenger Telegram. The results allow us to state a scientific fact about the client&rsquo;s spatial activity in the zone of the second and third lines of the urban agglomeration. The conditions for the client&rsquo;s activity are a barrier-free environment, infrastructural improvement of the territory, and all-season traffic conditions. A tool for managing a client&rsquo;s behavior pattern can be a digital map that allows you to determine the optimal points for opening a business.

The article explores scientific concepts of human spatial activity from the perspective of medicine, urban planning, marketing, and spatial economics. The author&#39;s concept of spatial activity has been clarified as an individual characteristic of a resident of an urban agglomeration, reflecting his willingness to travel a long distance in order to purchase necessary goods (services) at retail points of sale located at a relative distance from the first line of real estate, provided that these points correspond to a number of consumer demands (a set of marketing, geographic and digital factors) and their achievement fits into certain scenarios of behavior of a given resident and the average daily distance traveled by him. Scientific research is fragmented and intuitive; there is no analytical relationship between human activity and strategic business planning. An increasing number of target audiences are ready for spatial activity and a change in behavior patterns in relation to purchasing a product or receiving a service. A comparative analysis made it possible to determine the indifferent distance in the form of spatial activity in 7,000 steps, which was tested and subject to the results of marketing research on the cross-platform messenger Telegram. The results allow us to state a scientific fact about the client&rsquo;s spatial activity in the zone of the second and third lines of the urban agglomeration. The conditions for the client&rsquo;s activity are a barrier-free environment, infrastructural improvement of the territory, and all-season traffic conditions. A tool for managing a client&rsquo;s behavior pattern can be a digital map that allows you to determine the optimal points for opening a business.

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