2409-1634Research result. Economic Research2409-163410.18413/2409-1634-2024-10-4-0-63631branch and regional economyMONITORING OF POTATO PROCESSING BUSINESSES IN RUSSIA: TRENDS AND PROSPECTSMONITORING OF POTATO PROCESSING BUSINESSES IN RUSSIA: TRENDS AND PROSPECTSOtinovaMarina E.OtinovaMarina E.PopovaElena A.PopovaElena A.mln2006@mail.ruPoluninaNatalya Y.PoluninaNatalya Y.nata-pol0801@yandex.ruZaitsevaElena A.ZaitsevaElena A.202410400

The Russian Federation is currently experiencing a surplus of table potatoes on the market. The processing of potatoes allows for a reduction in the pressure exerted on the market by lengthening the production cycle and ensuring a consistent expansion of consumer demand throughout the year. The diversity of existing potato processing has its own markets, each of which develops according to its own rules. This makes them less susceptible to seasonal dumping and pressure from importers. The objective of this study is to monitor and evaluate potato processing and canning organisations based on a set of defined criteria, with a view to assessing the current state of the potato products market. The analysis of the rankings of potato growing and processing organisations by revenue in 2022 revealed that not all organisations demonstrated resilience to the competitive pressures exerted by market forces. Therefore, the leaders in the two rankings were AGROFIRMA KRIMM LLC and Vi Fry LLC, respectively. Additionally, the top ten rating of potato processing and canning businesses included nine companies from the Central Federal District and one enterprise from the Southern Federal District. Prospects for further development of the potato market in Russia are associated with increasing industrial processing and export of potatoes and potato products.

The Russian Federation is currently experiencing a surplus of table potatoes on the market. The processing of potatoes allows for a reduction in the pressure exerted on the market by lengthening the production cycle and ensuring a consistent expansion of consumer demand throughout the year. The diversity of existing potato processing has its own markets, each of which develops according to its own rules. This makes them less susceptible to seasonal dumping and pressure from importers. The objective of this study is to monitor and evaluate potato processing and canning organisations based on a set of defined criteria, with a view to assessing the current state of the potato products market. The analysis of the rankings of potato growing and processing organisations by revenue in 2022 revealed that not all organisations demonstrated resilience to the competitive pressures exerted by market forces. Therefore, the leaders in the two rankings were AGROFIRMA KRIMM LLC and Vi Fry LLC, respectively. Additionally, the top ten rating of potato processing and canning businesses included nine companies from the Central Federal District and one enterprise from the Southern Federal District. Prospects for further development of the potato market in Russia are associated with increasing industrial processing and export of potatoes and potato products.

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