2409-1634Research result. Economic Research2409-163410.18413/2409-1634-2026-12-2-1-14241FINANCEANALYSIS OF THE RUSSIAN FINTECH MARKET IN THE CONTEXT OF DEVELOPING MODERN MACROECONOMIC AND TECHNOLOGICAL TRENDSANALYSIS OF THE RUSSIAN FINTECH MARKET IN THE CONTEXT OF DEVELOPING MODERN MACROECONOMIC AND TECHNOLOGICAL TRENDSGovorukhaVladislav V.GovorukhaVladislav V.IrankundaEricIrankundaEricTimoninaValeria A.TimoninaValeria A.202612200

This article presents an analysis of the dynamics of the Russian financial technology market for 2023-2025 based on data from the Smart Ranking Analytical Agency. It examines the overall revenue figures of the top 100 fintech companies, analyzes segmental shifts, the dynamics of key players, and forecasts for industry development. Particular attention is paid to structural changes: the accelerated growth of international transfers, payment services, and accounting systems. The primary focus is on analyzing revenue structure by segment (payment services, developers and platforms, personal finance, B2B services, funds transfers) and key growth drivers, including international transfers, the development of instant payment systems, and the implementation of embedded finance. The study utilizes data from the top 100 fintech companies in Russia for 2023-2025, expert data and forecasts, as well as an overview of macrotrends in fintech infrastructure (the Fast Payment System, the digital ruble, the Unified Banking System, and the digital profile). The analysis balances growth rates, market structure, and the position of leaders (YuMoney, Saby/Tensor, KoronaPay, Evotor, etc.), drawing conclusions about development prospects for 2026-2027. The text also reflects the limitations of the methodology and the conditions for comparing data across different sources.

This article presents an analysis of the dynamics of the Russian financial technology market for 2023-2025 based on data from the Smart Ranking Analytical Agency. It examines the overall revenue figures of the top 100 fintech companies, analyzes segmental shifts, the dynamics of key players, and forecasts for industry development. Particular attention is paid to structural changes: the accelerated growth of international transfers, payment services, and accounting systems. The primary focus is on analyzing revenue structure by segment (payment services, developers and platforms, personal finance, B2B services, funds transfers) and key growth drivers, including international transfers, the development of instant payment systems, and the implementation of embedded finance. The study utilizes data from the top 100 fintech companies in Russia for 2023-2025, expert data and forecasts, as well as an overview of macrotrends in fintech infrastructure (the Fast Payment System, the digital ruble, the Unified Banking System, and the digital profile). The analysis balances growth rates, market structure, and the position of leaders (YuMoney, Saby/Tensor, KoronaPay, Evotor, etc.), drawing conclusions about development prospects for 2026-2027. The text also reflects the limitations of the methodology and the conditions for comparing data across different sources.

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