Currently, there is a need to improve the mechanisms of state support of agricultural producers in connection with the development of import substitution products of the agricultural sector. Competitive advantages of the product produced by the Western countries is a balanced price and high quality of this product. In this regard, we consider it appropriate to consider proposals to improve the pricing mechanism for agricultural products to ensure the profitability of agricultural production and the preservation of the availability of products for the population. The implementation of these proposals can be achieved by processing the Western experience supporting agricultural producers. The main problem for hozyaysvuyuschego subject is the realization of manufactured products at prices that allows to ensure the profitability of production. It is therefore proposed to create a system of guaranteed redemption of products, ensuring the profitability of production and allows to minimize the number of intermediaries between producers and end consumers of the products of the agricultural sector.