2409-1634Research result. Economic Research2409-163410.18413/2409-1634-2014-1-1-34-4588branch and regional economyMOTIVATION OF ENTREPRENEURIAL ACTIVITY IN RURAL TOURISM (RUSSIA’S EXPERIENCE)MOTIVATION OF ENTREPRENEURIAL ACTIVITY IN RURAL TOURISM (RUSSIA’S EXPERIENCE)VolkovSergei K.VolkovSergei K.AkimovaOlga E.AkimovaOlga E.20141100

The article covers incentives necessary for business activity growth in rural areas where entrepreneurial business is often the only way to exist and survive. The authors investigate the key component of motivation, namely the Ũnancial incentives, as the standards of living in rural areas is quite low, and this is the most important reason for the population outｌow. The development of rural agrotourism requires implementation of a motivation model of entrepreneurial activity aimed at both forming business potential and its reproduction.

The article covers incentives necessary for business activity growth in rural areas where entrepreneurial business is often the only way to exist and survive. The authors investigate the key component of motivation, namely the Ũnancial incentives, as the standards of living in rural areas is quite low, and this is the most important reason for the population outｌow. The development of rural agrotourism requires implementation of a motivation model of entrepreneurial activity aimed at both forming business potential and its reproduction.

motivemotivationmotivational expectationsexternal motivatorsrural areasrural tourismrural tourism productentrepreneurial activitybusiness potentialentrepreneurial labourmotivemotivationmotivational expectationsexternal motivatorsrural areasrural tourismrural tourism productentrepreneurial activitybusiness potentialentrepreneurial labourСписок литературыAkimova, O.E., Shakhovskaya, L.S., 2013. Motivation Vector of Business Development in Contemporary Russia. World Applied Sciences Journal. Vol. 22, No. 5: pp. 738-746.Analytical Notes on the Results of the Foresight “Small and Medium-sized Business 2020-2040”, 2012. Version 1.0 for RUSSIA’S SUPPORT. National Institute for System Research of Entrepreneurial Problem http:// www.nisse.ru/business/article/article_1874. html?effort=Volkov, S.K., 2012. Rural Tourism in the RF: Tendencies and Development Prospects. Economics, Entrepreneurship and Law, No.6: pp. 30-38 URL: http://www.creativeconomy.ru/articles/26919/Volkov, S.K., 2012. Peculiarities of Marketing Promotion of the Russian Federation on Tourist Service Market: Problems and Solutions. World Applied Sciences Journal . Vol. 20, № 6: pp. 859-863.Zabaznova, T.A., 2013. Concept for Stable Development of Rural Areas. Contemporary Economy: Problems and Solutions, No. 1(37): p.54Zabaznova, T.A., 2013. Tourism as a Direction for Entrepreneurial Activity Development. Contemporary Economy: Problems and Solutions, No. 1(37): p.60Concepts of Stable Development for Rural Territories up to 2020. Russian Ministry of Agriculture. URL: http://www.mcx. ru/documents/document/show/3571.77. htmCosinova, E.A., 2006. Development of Rural Tourism as a Promising Branch of Entrepreneurship in Recreational Sphere of Stavropol Krai. Journal of North-Caucasus State Technical University, No.1Kundius, V.A., Chermyanina, V.V., 2011. Problems and Prospects of Regional Agrotourism. Journal of Altai State University, No. 2: p. 287.Mashkara, I. 2008. Labour Motivation in the Context of Innovative Development of the Entreprise. Entrepreneurship, No.7: p.176.Mozgunov, N.A., 2010. Rural Tourism as a Factor for Territorial Development (as evidenced by Orel Region). Regional Researches. No. 2: p.69Motives of Human Activities. Encyclopedia of Management, 2009. URL: http://www.pragmatist.ru/teorii-motivacii/ motivy-chelovecheskoj-deyatelnosti.html#more-250Federal Target-Oriented Program “Development of Domestic and Incoming Tourism in the Russian Federation (2011- 2018)”, 2012. URL: http://www.rg.ru/ pril/60/73/76/ 644_fcp.pdfChepurenko, A.Yu., 2012. Private Entrepreneurship and Entrepreneurial Policy in Russia. URL: http://nisse.ru/business/ article/article_1797.html?effort=1Shakhovskaya, L.S., 1995. Labour Motivation in Transition Economy. Edited by Lenskaya, S.A. Volgograd: Peremena: pp. 13-14, 46-49.