Maria S. Starikova
Scientific degree: Doctor of Economic Sciences
Academic rank: Associate Professor
Country: Russia
City: Belgorod
Organization: Belgorod State Technological University named after V.G. Shukhov
Position: Professor of the Department of Strategic Management
Academic degree – Doctor of Economic Sciences, specialty 08.00.05 Economics and National Economy Management (economics, organization and management of enterprises, industries, complexes: industry). Doctoral dissertation on "Theory and Methodology of Adaptive Management of an Industrial Corporation on the basis of Effective Business Interactions" was defended at the Dissertation Council at the Belgorod State Technological University named after V.G. Shukhov (2015).
Position – Professor of the Department of Strategic Management, Belgorod State Technological University named after V.G. Shukhov.
Research interests: specialist in the field of economics and management of industrial enterprises, marketing analysis of business, marketing and branding of territories, regional development, partnership efficiency, economic integration in the industry, innovative development of economic systems.
- understanding of the adaptive management of an industrial corporation has been expanded, based on the relational concept, which is understood as an integral system of views on maintaining stable development based on responding to possible changes in the external environment, including preventive measures in the form of building an effective system of interactions;
- methodological approach to assessing the quality of adaptive management of an industrial corporation has been developed and tested on the basis of measuring the intrastability of its development and the degree of turbulence of the environment of its functioning;
- the term "adaptation potential of interaction" has been introduced into scientific circulation, which is interpreted as a characteristic of the possible degree of influence of cooperation with a market entity on the corporation's adaptability to changing environmental conditions and allows to classify the forms of business interactions in terms of their impact on the speed of adaptation to external transformations and on characteristics of the business environment;
- methodology for assessing the effects of interactions between an industrial corporation and market entities, which measures synergy as the difference between the existing market share of the corporation and its share in the system of consumer assessments of products on the market, and differs from the existing methods not only in the used system of indicators, but also in which makes it possible to group industrial corporations according to the level of interaction efficiency has been developed;
- system of methodological recommendations for assessing the expected performance of business interactions has been developed, integrated from a system of private indicators, for the assessment of which quantitative and linguistic scales were formed that facilitate expert assessment.
- author of more than 130 scientific works, including more than 30 monographs and textbooks (RISC Hirsch index: 22, Scopus Hirsch index: 4);
- Member of the editorial boards of the Modern Economy Success Journal, Russian Economic Bulletin Journal (list of the Higher Attestation Commission) and the editorial board of the Issues of Innovative Economy Journal (list of the Higher Attestation Commission);
- member of the council for the defense of dissertations for the degree of candidate of sciences, for the degree of doctor of sciences of BelSU.22.03 at the Federal State Autonomous Educational Institution of Higher Education “Belgorod State National Research University” in scientific specialties 5.2.2. Mathematical, statistical and instrumental methods in economics, 5.2.3. Regional and sectoral economics (regional economics), 5.2.3. Regional and sectoral economics (marketing);
- member of the dissertation council D 24.2.276.04 in specialty 5.2.3. Regional and sectoral economics (economic sciences) at the V.G. Shukhov Belgorod State Technical University.
- "Improving the Mechanism of Interaction Between the University and Enterprises of the Real Sector of the Regional Economy on the Basis of Relationship Marketing" (2015-2016);
- "Theory and Methodology of the Development of the Border Region in the Context of Changing the Vectors of International Cooperation" (2017-2019);
- "Managing the Attractiveness of the Region Based on Marketing Technologies" (2020-2021);
- "Theory, Methodology and Tools for the Implementation of the Innovative Trajectory of the Development of Economic Systems in the Context of Neo-Industrial Challenges" (2020-2022).
RISC SPIN-code: 9520-6505, Scopus Author ID: 55886348800,
ORCID: 0000-0002-5293-9402, Web of Science ResearcherID: N-8697-2016.
Major works:
1. Starikova, M. S. Strategic guidelines and tools of industrial marketing in emerging markets of technological innovations (on the example of equipment for 3D printing of concrete) / M. S. Starikova, S. M. Mikalut, R. L. Yusubov // Practical Marketing. - 2025. - No. 10 (340). - Pp. 58-64. - DOI 10.24412/2071-3762-2025-10340-58-64. - EDN IUVTFE.
2. Doroshenko, Yu. A. The impact of natural and man-made emergencies on the economic development of Russian regions / Yu. A. Doroshenko, M. S. Starikova, I. V. Somina // Economy of the region. - 2025. - Vol. 21, No. 4. - Pp. 1031-1044. – DOI 10.17059/ekon.reg.2025-4-8. – EDN MPKDLV.
3. Starikova, M. S. Assessment of competitors in the FMCG market taking into account modern trends in the development of marketing activities / M. S. Starikova, E. Yu. Smirnov // Bulletin of the Belgorod University of Cooperation, Economics and Law. – 2025. – No. 5 (114). – P. 249-259. – DOI 10.21295/2223-5639-2025-5-249-259. – EDN GMYNQH.
4. Veselovsky, M. Ya. Innovative and technological development of Russian industry: problems and solutions / M. Ya. Veselovsky, M. S. Abrashkin, M. S. Starikova // Modern Economy Success. – 2025. – No. 4. – P. 278-289. – EDN RPXJHJ.
5. Pashentsev, V. D. Ecosystem clustering of the aviation industry: synthesis of models to ensure sustainable development / V. D. Pashentsev, M. S. Starikova // Economy. Informatics. – 2025. – Vol. 52, No. 3. – P. 565-578. – DOI 10.52575/2687-0932-2025-52-3-565-578. – EDN JFEHZP.
6. Starikova, M. S. Methodological approach to the analysis of competitive positions of an industrial enterprise in the context of orientation towards sustainable development / M. S. Starikova, D. A. Antonenko, A. S. Vrakin // Modern Economy Success. – 2024. – No. 5. – P. 199-204. – DOI 10.58224/2500-3747-2024-5-199-204. – EDN BMUHBL.
7. Starikova, M. S. Determinants of the competitive strategy of an industrial enterprise in the context of business process transformation / M. S. Starikova, A. V. Mozgovoy, A. S. Glukhoedov // Bulletin of the Academy of Knowledge. – 2024. – No. 6(65). – P. 713-717. – EDN UHDMKI.
8. Methodology for assessing the competitiveness of an industrial enterprise in the context of implementing the import substitution policy / E. D. Shchetinina, M. S. Starikova, T. A. Dubrovina, Ya. V. Cherkashina // Economy, entrepreneurship and law. – 2024. – Vol. 14, No. 2. – P. 257-276. – DOI 10.18334/epp.14.2.120504. – EDN DGATTO.
9. Rozdolskaya, I. V. Using Innovative Marketing Technologies to Ensure Value-Oriented Personalization of Interactions with Customers / I. V. Rozdolskaya, M. S. Starikova, A. A. Volobuyev // Bulletin of the Belgorod University of Cooperation, Economics and Law. – 2023. – No. 3(100). – P. 188-200. – DOI 10.21295/2223-5639-2023-3-188-200. – EDN CLLKZG.
10. Starikova, M. S. Effects of the neo-industrial track of development of industrial systems and their impact on the competitive positions of enterprises / M. S. Starikova, M. V. Vladyka, S. N. Ignatov // Modern Economy Success. - 2023. - No. 5. - Pp. 48-53. - EDN VJLGYV.
11. Market strategies of industrial and service enterprises in the context of digitalization of the economy / E. D. Shchetinina, M. S. Starikova, E. I. Makrinova [et al.]. - Belgorod: Belgorod State Technological University named after V.G. Shukhov, 2023. - 216 p. - ISBN 978-5-361-01171-1. - EDN HASIWJ.
12. Transport and Industrial Construction as a Driver of Commercialized Innovations in Regional Production
13. Systems / M. S. Starikova, A. S. Troshin, S. S. Togba, L. Denik // Networked Control Systems for Connected and Automated Vehicles: Conference proceedings, St. Petersburg, February 08–10, 2022. Vol. 510-2. – Switzerland: Springer Nature Switzerland AG, 2023. – P. 729-736. – DOI 10.1007/978-3-031-11051-1_74. – EDN ZZTSWR.
14. Marketing of Territories in the System of Tasks of Managing the Sustainable Development of the Regional Economy and Transport Network / M. S. Starikova, I. Ponomarev, E. A. Shchetinina, M. Botalova // Networked Control Systems for Connected and Automated Vehicles. Volume 1: Proceedings of the International Conference, St. Petersburg, February 8–10, 2022. Vol. 509. – Zlin: Springer Nature Switzerland AG, 2023. – P. 477–486. – DOI 10.1007/978-3-031-11058-0_47. – EDN IVTNKB.
15. Doroshenko, Yu. A. Identification of Models of Industrial-Innovative Development of Regional Economic Systems / Yu. A. Doroshenko, M. S. Starikova, V. N. Ryapukhina // Economy of the Region. – 2022. – Vol. 18, No. 1. – Pp. 78-91. – DOI 10.17059/ekon.reg.2022-1-6. – EDN UMTONS.
16. Starikova, M. S. Performance Marketing: Strategy, Stages, Implementation / M. S. Starikova, L. V. Denike, E. A. Shchetinina // Economic Vector. – 2022. – No. 1(28). – Pp. 47-55. – DOI 10.36807/2411-7269-2022-1-28-47-55. – EDN HNIJCQ.
17. Analysis of the innovative performance of industrial development of the Russian economy and substantiation of the conditions for its qualitative improvement / M. S. Starikova, L. V. Usatova, M. V. Vladyka, A. Kasarva // Economic vector. - 2022. - No. 3 (30). - P. 81-88. - DOI 10.36807/2411-7269-2022-3-30-81-88. - EDN JRJHHT.
18. Starikova, M. S. Marketing specifics of the implementation of educational programs and competitive positioning of the university / M. S. Starikova, S. A. Kucheravenko, T. N. Ponomareva // Economics. Informatics. - 2022. - Vol. 49, No. 4. - Pp. 738-748. - DOI 10.52575/2687-0932-2022-49-4-738-748. - EDN CPTNKJ.
19. Innovative development and industrial growth of the economy in the context of neo-industrialization / Yu. A. Doroshenko, I. O. Malykhina, V. V. Avilova [et al.]. - Belgorod: Belgorod State Technological University named after V.G. Shukhov, 2022. - 352 p. – ISBN 978-5-361-01114-8. – EDN IMZKEM.
20. Increasing the competitiveness of an industrial enterprise through improving communication with stakeholders / A. O. Pleshkova, S. M. Mikalut, M. S. Starikova [et al.]. – Belgorod: Belgorod State Technological University named after V.G. Shukhov, 2021. – 223 p. – ISBN 978-5-361-00956-5. – EDN XNPAOP.
