ASSESSMENT OF THE INDUSTRIAL ENTERPRISES COMPETITIVENESS IN TERMS OF IMPORT PLACEMENT
The article describes a method to estimate the industrial enterprises’ competitiveness in the modern conditions of the import substitution p olicy’s application by the governing bodies of the Russian Federation. In this paper, the authors consider the factors and principles of the enterprise’s competitiveness. The authors have represented several approaches for the competitiveness assessment, and after that the most suitable one to assess the competitiveness of the industrial enterprises in the changing external environment, namely the application of the import substitution policy is chosen. For a detailed study of the concept of the « import sub stitution», the authors have reviewed the foreign countries’ experience concerning the import substitution policy application. As a result, the advantages and disadvantages of this policy, and especially the impact on the national economy, have been found out. The authors have also taken into account the social component of the assessment of the company’s competitiveness, which is currently one of the important indicators of industrial enterprises. The authors propose their mechanism of improving competitiveness of industrial enterprises in the conditions of import substitution
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