Strategic planning as the main factor of stable development of the enterprise
One of the tasks of the company's top management is to make an effective management decision for the long term, taking into account changes in the external and internal environment. In the post-crisis period, it is quite difficult to develop a methodology for the stable operation of the entire enterprise. Therefore, managers should know and put into practice a set of planning tools and methods that contribute to the adaptation of the enterprise to the prevailing conditions. Effective strategic planning is the basis for the stable development of the enterprise. The article presents an analysis of scientists' opinions on the concept of "strategic planning". Special attention is paid to the elements of strategic planning and the stages are considered on the example of an operating meat processing enterprise. The author proposed to introduce a system of balanced indicators into the current activities of the enterprise. This allows you to track changes and build a development strategy from the past to the present. In the article, the author describes the mechanism of strategic planning, based on the analysis and prediction of external factors of the meat processing enterprise.
While nobody left any comments to this publication.
You can be first.
1. Ansoff I., (1989). Strategic Management
/ I. Ansoff. – M .: Economics, 1989: 519. (in Russian).
2. Barinov V.A., (2014). Strategic management:
a textbook / V.A. Barinov,
V.L. Kharchenko. – M.: INFRA-M, 2014: 285. (in
Russian).
3. Vasikova E.V., (2021). Strategic planning
as a factor of sustainable development of the
enterprise / EV Vasikova. Vasikova // Current
research. – 2021. №25 (52): 63-65. (in Russian).
4. Vorontsova G.V., (2020). Development
of the system of strategic planning of an industrial
enterprise / G.V. Воронцова, А.С. Sakhno //
Notes of a scientist. – 2020. – № 13: 159-161. (in
Russian).
5. Gvozdenko A.N., (2006). The use of
multifactor SWOT-analysis methods for the development
of strategic activities /
A.N. Gvozdenko // Marketing and marketing research.
2006. – № 4: 13-16. (in Russian).
6. Gusev I.S., (2015). Management of sustainable
development of meat processing enterprises
in the implementation of the mechanism of
strategic planning / IS Gusev // Bulletin of the
Voronezh State University of Engineering Technologies.
– 2015. – № 2 (64): 267-271. (in Russian).
7. Dvoeglazov A.V., (2009). Classification
and evaluation of planning systems at processing
enterprises of agro-industrial complex /
AV Dvoeglazov // Bulletin of the Mari State
Technical University. Series: Economics and
Management. – 2009. – № 1 (5): 49-59. (in Russian).
8. Dokholyan S.V., (2011). Organizational
aspects of the process of strategic planning in the
processing enterprise of agriculture / SV Dokholyan,
ZA Ibragimova // Regional problems of economic
transformation. – 2011. –
№ 2 (28): 235-248. (in Russian).
9. Dresvyannikov V.A., (2019). State of the
theory and methodology of management of the
introduction of additive technologies in industry /
V.A. Dresvyannikova, VD Dorofeev,
E.P. Strahov, В.А. Skvortsova // Social Sciences.
Economics. – 2019. – № 2 (50): 219 – 230.
(in Russian).
10. Evdokhina O.S., (2020). Development of
a competitive strategy of the enterprise on the basis
of a corporate road map / Current issues of modern
economy. 2020. № 10: 45-51. (in Russian).
11. Efremov V.S., (1998). Business strategy.
Concepts and methods of planning / Textbook
/ V.S. Efremov. – Moscow: Finpress Publishing
House, 1998: 192. (in Russian).
12. Izosimov S.V., (2013). Method of
SWOT-analysis: its place in research methods,
advantages and disadvantages / S.V. Izosimov,
A.L. Shevchenko // Economics. – 2013. – №2. –
URL: https://cyberleninka.ru/article/n/metodswot-
analiza-ego-mesto-v-metodah-issledovaniyapreimuschestva-
i-nedostatki/(in Russian).
13. Isaeva E.A., (2016). Strategic management
in financial and credit organizations: a textbook
/ E.A. Isaeva. – M .: KNORUS, 2016: 174.
(in Russian).
14. Kantemirova M.A., (2015). Strategic
approach to the development of enterprises in the
processing sphere of the region / MA Kantemirova,
ZL Dzakoev // Fundamental research. –
2015. – -2 6-2: 355-361. (in Russian).
15. King W., (1982). Strategic planning and
business practice / W. King, D. Cleland. – M.:
Progress, 1982: 399. (in Russian).
16. Kosinova N.N., (2016). Strategic management.
Theory and practice: Textbook /
Н.Н. Kominova, SP Sazonov, GV Fedotova et al.
– Volgograd: Volgograd Scientific Publishing
House, 2016: 339. (in Russian).
17. Mandrick A.A., (2016). Strategic planning
of enterprise activity / А.А. Mandrik // Scientific
and methodical electronic journal "Concept".
– 2016. – V. 11: 1001–1005. (in Russian).
18. Obukhova A.A., (2021). Mechanism of
strategic planning and its components /
AA Obukhova // Young scientist. – 2021. –
№ 42 (384): 22-25. (in Russian).
19. Estimation of the cost of human capital
as an instrument of sustainable development of
the enterprise / OV Kondratieva, VV Leushkina,
NA Kuznetsova, LV Zinich // Current issues of
modern economy. – 2021. – № 9: 225-229. (in
Russian).
20. Pogrebtsova E.A., (2021). Formation of
the strategy of development of research and production
enterprise based on a system of balanced
indicators / EA Pogrebtsova // Stolypin Herald. –
2021. – Vol. 3. – № 3. (in Russian).
21. Rudenko M.N., (2014). Strategic planning:
textbook. allowance / M.N. Rudenko,
E.D. Oborina, D.N. Writers; Perm. state nat. research.
un-t. – Perm, 2014: 96. (in Russian).
22. Fomin J.A., (2003). Diagnosis of the
crisis state of the enterprise: Textbook. allowance
for universities / Ya.A. Fomin. – M.: UNITIDANA,
2003: 349. (in Russian).