SAVING BEHAVIOUR OF THE POPULATION OF RUSSIA: A SYNTHESIS OF KEYNESIAN AND NEOCLASSICAL THEORIES
The article deals with an important issue in macroeconomic analysis concerning the saving behaviour of households. The authors use the synthesis of Keynesian and neoclassical theory in the study of the saving behaviour of the population of Russia. Within the framework of the study, the authors analyse classical indicators of income rate, consumption rate, savings rate, marginal propensity to consume, marginal propensity to save, as well as indicators of external factors influencing the financial behaviour of households. The study showed that, in general, household saving behaviour is consistent with the classical theory of the role of income in saving behaviour. Saving behaviour is an established norm of household financial behaviour in the Russian Federation. The authors identify the Covid-19 pandemic as one of the most important external factors influencing the saving behaviour of households other than income during the period under review. The influence of other factors, such as: deposit rate, life cycle, level of development of the region, was not revealed during the research process. The authors conclude that the standard of living of the Russian population is stable and that commercial banks need to develop credit products for individuals and new forms of relations with businesses.
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580-596.