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DOI: 10.18413/2409-1634-2025-11-4-1-0

A STANDARD PPP-BASED MODEL AS A TOOL FOR PROVIDING SMES WITH ACCESS TO DIGITAL TECHNOLOGIES

The relevance of this study stems from the need to overcome objective and systemic organizational and economic barriers hindering the digital transformation of small and medium-sized enterprises (SMEs), despite the proven potential of artificial intelligence (AI), blockchain, and the Internet of Things (IoT) technologies. Previous studies have confirmed that the key constraints for SMEs include high initial investments and a shortage of qualified IT personnel. The aim of the study is to develop and economically justify a standard public-private partnership (PPP) model capable of providing SMEs with sustainable access to advanced digital assets and competencies. The main result of the study is the development of a standard PPP model "Digital Hub for SMEs", structured as a service partnership. The model integrates three key components – infrastructure (access to AI/Blockchain via the SaaS/PaaS model), personnel (outsourcing of specialists through IT-Personnel as a Service), and regulatory (centralized compliance and cybersecurity). The scientific novelty lies in the substantiation of a non-traditional PPP mechanism focused on intangible digital assets, which tend to quickly become obsolete. Economic modeling confirmed the hypothesis: the implementation of the model, with 25-35% state co-financing, leads to a reduction in SME investment costs by 45-60% and personnel costs by 30-40%. The study's findings demonstrate that PPP is the most effective institutional instrument capable of shifting SME support from direct subsidies to the creation of a shared, multi-user digital infrastructure, serving as a practical guide for improving Russia's digitalization strategy.

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