FINANCIAL STRATEGY OF AN ENTERPRISE AS AN OBJECT OF CONTROL MONITORING AND MANAGERIAL INFLUENCE
The article is devoted to an important problem of financial management – the assessment of the financial potential of an organization. The relevance of this work stems from the fact that organizations are operating in an unstable macroeconomic environment, with high key rate and a lack of credit resources for Russian business in 2025-2026, which necessitates the generation of financial resources of the organization mainly from internal sources. A strategic assessment of the financial potential of an organization is necessary to identify and utilize hidden reserves for enhancing financial potential. The aim of this study is a comprehensive strategic analysis of the financial potential of an organization, therefore this article is devoted to developing a methodology for assessing the financial potential of an organization, which is based on the formalization of factors influencing the financial potential, such as the enterprise scope, the accessibility of sales markets, asset profile, leverage, and the use of public financing. The result of the article is the developed methodology, the advantage of which lies in its adaptability and applicability to enterprises of any sector and scale of operations.
Skachkova A.A., Skachkova I.I. “Financial strategy of an enterprise as an object of control monitoring and managerial influence”, Research Result. Economic Research, 12(3), 124-133, DOI: 10.18413/2409-1634-2026-12-3-1-2
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