Svetlana N. Pryadko
Associate Professor, Candidate of Economic Sci-ences, Associate Professor of the Department of Management and Marketing, Institute of Eco-nomics and Management, Belgorod State Na-tional Research University, (Belgorod, Rus-sia).
Author's articles:
MANAGING THE BRAND OF A UNIVERSITY STARTUP: THEORETICAL ASPECTS AND APPLIED SOLUTIONS
The article presents brief results of the study of theoretical aspects of brand formation. The aim ...