Keyword "BRAND VALUE" found in the following publications:
- SPECIFICS OF BRAND PROMOTION IN THE FASHION INDUSTRY
The clothing market is characterized by high dynamism, rapid trend change and seasonality. The comprehensive integration of offline and ...
BRAND PROMOTION STRATEGY IN THE CULTURAL SPHERE THROUGH CONTENT MARKETING
 Currently, in the field of culture, regardless of the forms of functioning of museums and exhibition centers, the issues ...
INTANGIBLE ASSETS OF RESTAURANT BUSINESSES: THEORETICAL AND METHODOLOGICAL ASPECTS
The article is a study of intangible assets (IA) in the context of the restaurant business, offering an ...