DEVELOPMENT OF A REGIONAL STARTUP ECOSYSTEM: KEY FACTORS AND STRATEGIC GROWTH PARAMETERS
This article examines the concept of marketing parameters in youth technology entrepreneurship. It is defined as a set of systemic factors that determine the success of startups in the digital economy. The author analyzes key factors influencing the formation and development of entrepreneurial initiatives among young people, including economic, motivational, and socio-psychological aspects. The study pays special attention to marketing tools that facilitate the promotion of technology startups, as well as the barriers that young entrepreneurs face. Based on empirical data, the study proposes a model of marketing parameters aimed at enhancing the effectiveness of youth technology entrepreneurship. The article introduces an original component-based ecosystem model for startup projects, integrating: educational modules, mentorship support systems, investment attraction mechanisms, infrastructure platforms and networking tools.
The research findings contribute to the advancement of entrepreneurial marketing theory and can be applied in developing support programs for youth technology entrepreneurship at regional and national levels.
Gnezdilova E.N., Gerasimenko O.A. “Development of a regional startup ecosystem: key factors and strategic growth parameters”, Research Result. Economic Research, 11(4), 31-40, DOI: 10.18413/2409-1634-2025-11-4-0-3
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