Olga А. Gerasimenko
Associate Professor, Candidate of Economic Sciences, Head of the Department of Management and Marketing, Institute of Economy and Management, Belgorod State National Research University (Belgorod, Russia)
Author's articles:
SPATIAL ACTIVITY: A NEW COMPETITIVE SOURCE FOR STRATEGIC MANAGEMENT METHODOLOGY
The article explores scientific concepts of human spatial activity from the perspective of medicine, urban planning, marketing, and ...
GEODATA MINING – A TECHNOLOGY OF INTELLECTUAL ANALYSIS
OF SPATIAL DATA The article examines the features of spatial data processing and their role in the formation of strategic guidelines for ...
STRATEGIC PLANNING AND ANALYSIS TOOLS FOR CHOOSING THE OPTIMAL LOCATION FOR THE COMPANY
The author systematizes external (STEEP analysis, model of driving forces of com-petition (M. Porter), SWOT analysis, SNW analysis, D. Aaker's ...